About the region

Ureki (Georgia) is one of the most popular resorts in the country, which is located in the west of the state. Its business card is a beach with unusual black magnetic sand, which, in addition to its interesting appearance, has medicinal properties. Despite the fact that Ureki is only a village 50 km from Batumi, local authorities are developing infrastructure at an accelerated pace: new hotels and hotels have been built over the past decade, and several large shops have opened. Pop stars come here in the summer and arrange concerts by the sea. And one of the best attractions in Georgia is located a 10-minute drive from the city. Magnetic sand in Ureki is the main, and perhaps the only attraction of the village. Despite the fact that there are many beaches with black sands in other countries (Costa Rica, Iceland, Bulgaria, the Philippines), only in Georgia it is a healing remedy and is used for physiotherapy purposes. According to scientists, there are no analogues of Ureki beach anywhere in the world, because here the sand is highly magnetized (contains up to 70% magnetite), which is why it has a beneficial effect on the human body and can cure many serious diseases. Magnetic therapy treats diseases of the heart and blood vessels, musculoskeletal and nervous systems, respiratory organs, rickets, cerebral palsy, injuries, etc. The healing process is especially positive and fast for children, but there are exceptions to everything. People with tuberculosis, asthma, blood problems and malignant tumors are not recommended to fall on magnetic sands, as they can worsen the problems. For everyone else, a vacation in Ureki on a sandy beach will not only be pleasant, but will also benefit.

Tourism in Georgia: forecasts and prospects for 2024

Tourism in Georgia is one of the cornerstones of the economy, bringing a significant part of the country’s income. Its contribution to GDP in 2023 was about 13.5%. The Georgian authorities are optimistic about tourism in 2024 and forecast revenue growth of 10%, reaching $4.5 billion.

The growth of tourism in Georgia is due to several factors. The country is known for its fascinating history, rich culture, picturesque landscapes and warm hospitality. Georgia also offers a wide range of tourist attractions, from ancient temples and monasteries to modern museums and art spaces.

The Government of Georgia is actively investing in the development of tourism. In recent years, major projects have been implemented in the country to improve transport infrastructure, restore historical monuments and develop tourist services.

In 2024, Georgia plans to attract more tourists from new target markets such as the Middle East and Asia. The country also strives to develop such types of tourism as cultural, historical, adventure and religious.

The government predicts an increase in the number of tourists from the following countries:

    Israel: Georgia is becoming an increasingly popular destination for Israeli tourists thanks to the visa-free regime and direct flights.

    Turkey: Due to the growing economic and political ties between the two countries, an increase in the number of Turkish tourists in Georgia is expected.

    Saudi Arabia: The country is introducing a policy of tourism liberalization, which may lead to an increase in the number of Saudi tourists in Georgia.

    India: The growing middle class in India and the visa-free regime with Georgia are contributing to an increase in the interest of Indian tourists in Georgia.

    China: The increase in direct flights and joint travel programs contribute to the growth of the number of Chinese tourists in Georgia.

The growth of tourism in Georgia will also have a positive impact on the local economy. This sector creates jobs in related industries such as hotels, restaurants, transportation and retail. Tourism also helps to raise awareness about Georgia internationally and attract investment to the country.

Overall, the prospects for tourism in Georgia in 2024 look promising. The government and travel companies are working together to attract more tourists from all over the world, develop new products and improve the quality of services. It is expected that Georgia will continue to strengthen its position as one of the most popular and attractive tourist destinations in the region.